Fitness Archives -

How to Make Money in the Fitness Industry Online: 5 Proven Ways

Haiden Hibbert — Mon, 23 Sep 2024 14:36:12 +0000

Haiden Hibbert

I'm a Content Manager at MemberSpace helping entrepreneurs and creators sell digital products.

As a fitness instructor, you have a unique opportunity to share your expertise and passion for health while earning money online. With the growing popularity of virtual fitness services, now is the perfect time to explore different ways to monetize your skills and knowledge. In this post, I’ll share five effective ways fitness instructors are making money online that you can start implementing right away.

Launch an online fitness business!

The easiest way to accept membership payments or one-time charges for digital products like podcasts, online courses, communities, content libraries, and more — all from your own website!

Get started for free! 5 minutes to set up.

1. Build a Workout Video Library

One of the best ways to make money online as a fitness instructor is to build a collection of workout videos that your clients can access anytime. This allows your clients to work out at their convenience, whether at home, the gym, or even while traveling. It also creates a steady stream of income for you. You can sell monthly or yearly subscriptions to this video library, offering ongoing value while ensuring recurring revenue.

Many successful fitness professionals combine these workout videos with other online content, such as nutrition guides, to provide a full-service experience for their clients.

2. Offer Personalized Nutrition Plans

Nutrition plays a huge role in helping clients achieve their fitness goals, which is why offering personalized nutrition plans can be a valuable service that complements your fitness training. This not only helps your clients succeed faster but also gives you an additional revenue stream. Whether you create custom meal plans or provide ongoing nutritional advice, clients will appreciate the holistic support, which can lead to higher satisfaction and long-term memberships.

To get started, you can offer your meal plans as part of a package with your workout videos, or as a separate service for clients who want both fitness and nutrition guidance.

3. Write an eBook

If you enjoy sharing your fitness knowledge, writing an eBook is an easy way to make money in the fitness industry online. You could compile your best workout routines, fitness tips, or meal plans into a resource that clients can purchase and download. It’s a fantastic way to share your expertise while offering your audience something tangible they can refer to anytime.

The great part about eBooks is that they require a one-time effort to create but can generate passive income for years.

4. Offer 1:1 or Group Coaching

One-on-one coaching or group sessions offer clients personalized guidance, helping them achieve their goals more efficiently. These coaching sessions can be conducted online via video calls, which makes them accessible to clients from anywhere in the world. Not only does this allow for more personalized instruction, but it also deepens your relationship with clients, leading to better retention rates.

Group coaching is another fantastic option for instructors who want to build a community and offer more affordable options for their clients.

5. Host Live Virtual Classes

Finally, consider hosting live fitness classes that clients can join from anywhere. These live classes allow you to recreate the experience of a studio class, but in the comfort of your own space. Clients love the real-time interaction and the energy that comes with working out in a group, even if it’s virtual.

Hosting live classes also helps you build a loyal community of participants who enjoy the accountability and engagement that comes with showing up live.

Final Thoughts

Making money in the fitness industry online doesn’t have to be complicated. By offering workout videos, nutrition plans, eBooks, coaching, and live classes, you can create multiple streams of income while reaching more clients than ever before. These strategies not only help you grow your business but also provide immense value to your clients, helping them reach their fitness goals more effectively.

How Anne Craig Built a Thriving Fitness Website with Squarespace + MemberSpace

Haiden Hibbert — Fri, 30 Aug 2024 20:09:32 +0000

Haiden Hibbert

I'm a Content Manager at MemberSpace helping entrepreneurs and creators sell digital products.

Turning a passion for fitness into a successful online business might seem challenging, but Anne from Anne Craig Fitness has proven it’s not only possible but also incredibly rewarding. In this post, we’ll take a closer look at how Anne built her thriving Squarespace fitness website, the strategies she used to grow her business, and how you can do the same.

Launch a Squarespace fitness website!

The easiest way to accept membership payments or one-time charges for digital products like online courses, communities, content libraries, and more — all from your own website!

Get started for free! 5 minutes to set up.

Meet Anne Craig Fitness

Anne Craig is the entrepreneur and coach behind Anne Craig Fitness. She’s built a thriving online community where she offers a content library of daily workouts, eBooks on counting macros, and 1:1 coaching. Her mission? To help her clients “create a life that feels good on the inside.”

Building Her Fitness Website with Squarespace + MemberSpace

Anne’s website is more than just a digital storefront; it’s a complete fitness ecosystem. Using Squarespace, she designed a user-friendly website where clients can sign up for daily workout memberships. To add advanced membership features, she uses MemberSpace, which allows her to add a paywall to her site, offer tiered pricing plans, flexible signup options, Apple Pay, and more.

Growth Strategies

Since launching her membership site, Anne has seen significant growth in her business. She’s attracted hundreds of clients and built a loyal community. So, how did she do it? Here are four growth strategies that have helped her scale her fitness business.

1. Free Trial

One key strategy that helped Anne grow her membership base was offering a free trial. This allowed potential clients to experience her workouts firsthand before committing to a paid membership—a low-risk way for them to see the value in her offerings, leading to higher conversion rates.

2. Multiple Pricing Plans for Flexibility

Anne also implemented multiple pricing plans to cater to different client needs. Her most affordable option is an annual membership, offering the best value. For those who aren’t ready to commit long-term, she provides quarterly and monthly plans as well. This flexibility helps attract a wide range of clients, ensuring there’s an option for everyone.

3. Building an Active Instagram Presence

Anne’s active presence on Instagram plays a huge role in her business’s success. With a large following, she regularly shares free content like workout tips, nutrition advice, and motivational posts. This not only builds trust with her audience but also drives traffic to her website, where followers can become paying members.

4. Engaging with a Free Monthly Newsletter

Anne’s free newsletter is another brilliant growth strategy. Each month, the Anne Craig Fitness team sends out a thoughtfully curated health and wellness newsletter, packed with fitness tips, nutrition advice, favorite products, and even recommended podcasts and playlists. This keeps her community engaged and ensures they’re the first to know about new products and programs.

Ready to Create Your Own Fitness Website?

Creating a membership site like Anne’s is actually pretty simple with the right tools. Here’s a quick breakdown of how you can set up your own in just a few steps:

Add members-only content to pages on your website. This could be your workout videos, nutrition plans, 1:1 coaching calendar.
Add an advanced membership software to your site with a tool like MemberSpace. This will add a paywall to your website so only paying clients can access your content, as well as give you access to additional revenue growth features.
Set Up Pricing: Set up your pricing model, whether it’s monthly, quarterly, or annual recurring payments.
Add a Signup Link: Finally, add a signup link to your website’s CTA buttons. When someone clicks the link, they’ll be prompted to sign up and pay before accessing your content. It’s that simple!

Final Thoughts

If you have any questions about setting up your own fitness website on Squarespace, feel free to reach out to our team. And don’t forget to check out Anne Craig Fitness for some great inspiration on building a successful fitness business!

How this Business Owner Built a Top-Rated Fitness Membership Site

Haiden Hibbert — Thu, 25 Jul 2024 14:53:07 +0000

Haiden Hibbert

I'm a Content Manager at MemberSpace helping entrepreneurs and creators sell digital products.

Launching a membership site is one of the best ways for fitness instructors to earn recurring income and build an online community. In this post, we’ll explore how Sara, a successful business owner, built her popular online wellness platform, Withsara.

We’ll dive into the strategies Sara used to create her video content library, design her website, and attract new members. So whether you’re looking to start your own fitness membership site or just looking for some entrepreneurial inspiration, Sara’s story offers valuable insights and practical guidance to help you get started.

Launch a fitness membership site!

The easiest way to accept membership payments or one-time charges for digital products like online courses, communities, content libraries, and more — all from your own website!

Get started for free! 5 minutes to set up.

Meet Sara: fitness instructor, entrepreneur, and mother

Sara started her fitness membership site, Withsara, with the goal of inspiring women to make space for self care and daily exercise. Over the years, she’s created a massive content library of classes for her members, has built out tailored programs, fun challenges, and weekly schedules to keep her members on track.

Since launching Withsara, Sara’s members have completed over 150,000 workouts on her fitness membership site!

Creating a fitness content library

Sara’s fitness membership site includes an impressive content library of more than 350 workout videos. Here’s how she crafted her content library:

A variety of classes: Sara offers a range of classes to cater to different interests and fitness levels, from yoga to meditation to pregnancy workouts.
Tailored programs: She created specific programs designed to meet her members’ various needs and goals. This helps members follow a structured fitness routine that works for them.
Engaging challenges and weekly schedules: To keep her members motivated, Sara introduced fun challenges and weekly schedules. These elements add excitement and help members stay committed to their fitness journey.

Designing a fitness membership site

A key part of Sara’s success is her well-designed website. Here’s what makes it work so well:

Clean and user-friendly design: The website is easy to navigate, making it simple for members to find what they need.
Organized by category: Classes are sorted into categories, so members can quickly find whatever they’re looking for.
Program previews and trailers: Each program has a trailer and a preview of the included classes. This allows potential members to see what they can expect before they sign up.
Clear CTAs: There are call-to-action buttons sprinkled throughout Sara’s website, so no matter where visitors click, it’s easy to signup.

How to create a fitness membership site

Building a fitness content library like Sara’s is simple with the right software. Here’s the five-step process:

1. Convert your website into a fitness membership site with a tool like MemberSpace. This allows you to lock any page on your website, requiring visitors to sign up and pay to access your fitness content.

2. Add your workout classes to pages on your site, and lock those pages for paying members. You’ll do this by adding the URLs for each of your class pages to MemberSpace.

3. Set up your pricing. For fitness memberships, a recurring payment model is usually the most effective approach.

4. Copy your signup link and add it to call-to-action buttons on your site. When someone clicks the link, a form will open, requiring them to sign up and pay before they can access your content.

Attracting new members

Sara uses a few key strategies to attract a consistent stream of new members:

Offering a free 7-day trial: Potential members can try out her content for free for seven days. This gives them a chance to experience the platform before committing to a paid membership.
Active social media presence: Sara keeps her Instagram active with free workouts, fitness challenges, and lifestyle content. This not only attracts her target audience but also keeps her current members engaged and motivated.
Holistic wellness blog: Sara’s blog is full of free content that her target audience would be interested in, covering topics on exercise, workout routines, nutrition, and physical and mental health.

Final Thoughts

Building a successful fitness membership site, like Withsara, involves strategic planning, user-friendly design, and consistent engagement with your audience. By following the steps outlined in this guide, you can create a thriving membership site that not only generates income but also helps you achieve your mission of inspiring and motivating others.

How to Start an Online Fitness Business – Get Up and Running in 48 Hours!

Haiden Hibbert — Wed, 29 Nov 2023 14:48:31 +0000

Haiden Hibbert

I'm a Content Manager at MemberSpace helping entrepreneurs and creators sell digital products.

Getting an online fitness business off the ground doesn’t need to take months of planning and execution. In fact, with the right tools and strategy, you can get your own business up and running in just 48 hours.

Whether you want to offer a library of on-demand fitness classes, 1-on-1 coaching sessions, or something else, you can leverage your knowledge to help others get in shape and make money online with the help of MemberSpace.

In this post, we’ll take you through a step-by-step framework on how to start an online fitness business, including everything from launching your own website to promoting and selling your digital products. Let’s get started!

Start an online fitness business in 48 hours!

The easiest way to accept membership payments or one-time charges for digital products like online courses, communities, content libraries, and more — all from your own website!

Get started for free! 5 minutes to set up.

Step 1: Decide what you’re going to sell

When you start planning your online fitness business, the first big question is—what’s your niche? Do you want to be the go-to instructor for at-home barre classes, or the trainer who helps women over 40 rebuild strength?

Get specific! Play to your experience and interests by choosing one or two fitness niches you genuinely enjoy and want to teach. This passion will help you connect with the right customers.

Next, what kind of products do you plan to sell? Consider starting with:

Video workout libraries – These are great because once they’re filmed, you make money while you sleep! Record yourself leading say, a 12-week post-natal core rebuild program. Or a content library of 30 min HIIT sessions.
Online training programs – Map out a detailed 4-12 week program providing step-by-step workout and nutrition guidance. You can include videos, PDFs, images, etc. to support your online course, as well.
Private community access – Build an exclusive community only your paying members can access (like a Facebook group or forum on your website). Share videos, host Q&As and build personal connections.

Business Tip: Sky’s the limit when it comes to selling digital products in the fitness space! As your business grows, consider expanding into more time-intensive offerings, like 1-on-1 video coaching, live streaming fitness classes, or in-person events.

Step 2: Launch a simple one-page website

Now that you’ve figured out what you’re going to offer, it’s time to create a space where the world can see your content. And the best part? You don’t need any tech experience to do this!

We always recommend using a tool like Squarespace, as it’s user-friendly and has tons of beautifully-designed templates to choose from. It’s perfect for beginners, but also has all the advanced features you’ll need as your business grows.

To start, all you need is a simple one-page website. This page should include:

A brief introduction about you and your fitness business
Details about what you’re offering
Contact information so potential clients can get in touch

Don’t stress about getting everything perfect right off the bat. As your business grows and you better understand your clientele, you can revisit and refine your website.

If you need some ideas, check out the sites below from online fitness business owners (note – these are from established businesses and just for visual inspiration!)

Step 3: Set up your payment method

Once your website is up and running, the next step is to set up a method for accepting payments for your fitness business. Thanks to MemberSpace’s Stripe integration, this process is simple and provides a secure way to take payments from your customers using all major credit cards, as well as convenient quick-checkout options like Apple Pay and Google Pay.

Getting started is as easy as signing up for a free MemberSpace account. Once you’re in, look for the option that says Connect your Stripe account. Clicking on it will allow you to either log in to an existing Stripe account or easily create a new one.

Step 4: Restrict access to your fitness content

After setting up your Stripe account, the next step is to secure your fitness content. MemberSpace allows you to password protect the pages on your website that contain the products or services you’re selling, so only your paying customers will be able to access your membership content or other digital products.

To do this, you first need to upload whatever you plan on selling to pages on your website. Once your content is ready and up on your site, you can use MemberSpace to restrict access to those pages.

Here’s a peek at how this process works:

When someone goes to view the content on your protected pages, here’s a preview of what it looks like on a fitness business website:

Step 5: Come up with pricing

The next step is to decide on the pricing of your fitness content. MemberSpace offers several pricing structures, so you can choose whatever makes the most sense for your products/customers:

Membership: This approach is a favorite among many fitness instructors as it allows you to offer access to your library of resources at a recurring monthly or annual fee.
One-time charge: If you’re offering access to individual classes or other digital downloads, you can opt for a one-time charge.
Multiple payments: For higher-priced offerings, such as a 1:1 training package, you might want to consider a multiple-payment option. This allows your customers to break down the cost into more manageable payments.
Free: If you wish to provide some of your classes at no cost, MemberSpace gives you the flexibility to do so! Offering free content is a great strategy to get more customers in the door and interested in your paid products or membership.

Once you set up your pricing, anyone who goes to view your fitness content will need to log in or sign up and pay.

Design Tip: With MemberSpace, you can customize the look and feel of all popups and signup and login forms to match your branding!

Step 6: Start selling and promoting your fitness business!

Marketing a new membership site is one of the biggest challenges creators and entrepreneurs face, according to our 2023 State of Membership report. To help you get started, here are some easy-to-implement ideas:

Free trial sessions: Offer free classes to attract potential customers. This gives them a preview of your services and can often lead to paid subscriptions.
Social media promotion: Utilize platforms like Instagram, Facebook, and Twitter to share workout tips, behind-the-scenes glimpses, and testimonials. Create engaging content that resonates with your target audience.
SEO: Write blog posts on fitness topics, ensuring they are optimized to attract organic traffic. This can position you as an authority in the fitness niche.
Newsletters: Regularly send out email newsletters featuring workout plans, success stories, and special offers to keep your subscribers engaged and motivated.
Webinars and live streams: Host live workout sessions or informational webinars. This provides real-time interaction with your audience, making your brand more personal and engaging.
Fitness challenges: Organize online fitness challenges to encourage community participation and increase engagement.

For more ideas, check out our blog post, 16 Proven Marketing Strategies for Subscription Businesses.

Final Thoughts

With just a few simple steps, you can get your own online fitness business up and running in less than two days. Whether you plan on launching a fitness membership, selling digital products, or offering coaching services, you can easily password protect your exclusive content and start accepting payments with MemberSpace.

If you need help getting set up, feel free to reach out to us or check out MemberSpace University, your one-stop resource hub full of step-by-step guides, educational videos, helpful tips and tricks, and more.

Fitness Archives -

How to Make Money in the Fitness Industry Online: 5 Proven Ways

Haiden Hibbert

Launch an online fitness business!

Table of Contents

1. Build a Workout Video Library

2. Offer Personalized Nutrition Plans

3. Write an eBook

4. Offer 1:1 or Group Coaching

5. Host Live Virtual Classes

Final Thoughts

Need help setting up your fitness website?

How Anne Craig Built a Thriving Fitness Website with Squarespace + MemberSpace

Haiden Hibbert

Launch a Squarespace fitness website!

Table of Contents

Meet Anne Craig Fitness

Building Her Fitness Website with Squarespace + MemberSpace

Growth Strategies

Ready to Create Your Own Fitness Website?

Final Thoughts

Need help setting up your Squarespace fitness website?

How this Business Owner Built a Top-Rated Fitness Membership Site

Haiden Hibbert

Launch a fitness membership site!

Table of Contents

Meet Sara: fitness instructor, entrepreneur, and mother

Creating a fitness content library

Designing a fitness membership site

How to create a fitness membership site

Attracting new members

Final Thoughts

Need help setting up fitness membership site?

How to Start an Online Fitness Business – Get Up and Running in 48 Hours!

Haiden Hibbert

Start an online fitness business in 48 hours!

Table of Contents

Step 1: Decide what you’re going to sell

Step 2: Launch a simple one-page website

Step 3: Set up your payment method

Step 4: Restrict access to your fitness content

Step 5: Come up with pricing

Step 6: Start selling and promoting your fitness business!

Final Thoughts

Need help with your fitness business?