Entrepreneurship Archives - https://www.memberspace.com/blog/category/entrepreneurship/ Description Goes Here Fri, 08 Nov 2024 16:16:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://www.memberspace.com/wp-content/uploads/2022/11/cropped-favicon-32x32.webp Entrepreneurship Archives - https://www.memberspace.com/blog/category/entrepreneurship/ 32 32 The Key to Growing Your Membership? Sell Content Across Tiers https://www.memberspace.com/blog/sell-content-across-membership-tiers/ Thu, 10 Oct 2024 19:29:57 +0000 https://www.memberspace.com/?p=6806
Picture of Haiden Hibbert

Haiden Hibbert

I'm a Content Manager at MemberSpace helping entrepreneurs and creators sell digital products.

Selling your content across membership tiers is one of the smartest strategies to grow your membership site. Why? Because it opens up new revenue opportunities, allows you to reach more people, and gives you a way to make higher-priced offers for premium content.

When you have multiple tiers, you’re offering more flexibility, which can attract a variety of members—those just starting out and those ready to dive into more advanced content. Plus, you can upsell to existing members who might be ready to move up to a higher tier.

In this post, we’ll walk through why selling across membership tiers works and how you can implement it.

Sell content across tiers!

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Table of Contents

 

Why Sell Content Across Membership Tiers?

Offering different tiers of content has some serious advantages. Here’s why this strategy should be part of your membership site:

  1. Reach a wider audience: Not everyone will be ready to purchase your premium content right away. Some people are just starting and might prefer a more affordable entry point. By offering multiple tiers, you cater to those at various stages of their journey, whether they’re beginners or more advanced.

  2. Upsell opportunities: Members might start at a lower-priced tier, but as they see the value in your content, they’ll be more inclined to upgrade to a higher tier. This lets you continually add value to your business without needing to constantly find new members.

  3. More value for your audience: Higher tiers give you the chance to provide exclusive content that isn’t available to everyone. This creates a sense of exclusivity and gives your members a reason to stick around longer.

  4. Increase your revenue: By offering multiple pricing options, you’re able to meet different customer needs and budgets. The higher your tiers, the more you can earn, especially when you bundle more advanced content or services into premium tiers.

How to Set Up Membership Tiers

Ready to sell your content across multiple membership tiers? Here’s how to make it happen:

  1. Decide on your tier structure: Think about how you want to structure your tiers. Will you have two tiers, three, or even more? Each tier should offer something different to your members, with higher tiers providing more value. For example, you might offer basic content at the lowest tier, intermediate content at a mid-tier, and premium, advanced content or coaching at the highest tier.

  2. Make each tier more valuable: The key to successful tiers is that each higher tier offers more value than the previous one. You could do this by:

    • Offering exclusive video content or courses.
    • Providing 1-on-1 coaching sessions for top-tier members.
    • Giving access to a private community or live webinars.

    These extra perks make higher-tier members feel special and keep them engaged.

  3. Use a tool like MemberSpace: When setting up membership tiers, it’s important to choose a platform that makes this process easy. MemberSpace, for example, allows you to set up exclusive content, lock pages with paywalls, and assign access to specific pricing plans. You won’t have to worry about duplicating pages for each tier—a huge time-saver compared to some other platforms.

The Co-Op Membership Tiers
The Co-Op membership offers four different tiers that include more value as the price point increases.

How to Make Higher Tiers More Valuable

Creating value for your higher tiers is crucial to keeping your members engaged and happy. Here are some strategies to make those premium tiers irresistible:

  • Offer exclusive content: Whether it’s advanced courses, in-depth guides, or private Q&A sessions, your higher-tier members should feel like they’re getting something they couldn’t access anywhere else.

  • Provide personalized support: Many people are willing to pay more for 1-on-1 attention. Offer coaching calls or personalized feedback as part of your premium tiers.

  • Create a members-only community: Private communities can provide networking opportunities, support, and deeper engagement. Members

Upselling from Lower Tiers

One of the great things about membership tiers is that they allow you to upsell from lower tiers to higher ones. Here’s how to do it effectively:

  • Show the value of the next tier: Regularly highlight the benefits of upgrading. You could send emails or offer a sneak peek of the exclusive content available in the higher tier.

  • Offer a limited-time discount: Encourage members to upgrade by offering a discount for a limited time. This creates a sense of urgency and increases the likelihood that they’ll move up.

  • Bundle content or services: If members at a lower tier are engaging with your content, offer them a bundle at the next tier. It could include advanced lessons, coaching, or access to a private group—all for a higher price.

Setting Up Tiers in MemberSpace

Setting up membership tiers with MemberSpace is straightforward. Here’s a quick guide to get you started:

  1. Create your pricing plans: In MemberSpace, you can easily set up different pricing plans. For each plan, decide what content or benefits will be exclusive to that tier.

  2. Lock your content: Use MemberSpace’s paywall feature to lock pages or pieces of content. Only members who belong to the correct tier can access them. This is a big advantage over some platforms, where you’d have to duplicate pages or content.

  3. Assign access to each tier: As you create your content, assign which pricing plan grants access to each piece. This ensures that your members only get the content they’ve paid for.

Final Thoughts

Selling content across membership tiers is one of the best ways to maximize your revenue, attract a wider range of members, and offer more value to your audience. By structuring your tiers thoughtfully and using a platform like MemberSpace, you can scale your membership and give your business the flexibility to grow.

]]> 5 Business Partner Rules that will Save Your Business https://www.memberspace.com/blog/business-partner-rules-that-will-save-your-business/ Mon, 30 Sep 2024 16:09:33 +0000 https://www.memberspace.com/?p=6739
Picture of Marvin Russell

Marvin Russell

As Chief Growth Officer, I'm focused on fueling MemberSpace’s growth through strategic, company-wide initiatives that amplify our brand and connect with our ideal customers.

Entering into a business partnership is a big step. Whether you’re launching or growing your business, choosing the right partner can be the difference between success and failure. To help you avoid some common pitfalls, here are 5 business partner rules that can help save your business from unnecessary headaches and ensure that your partnership runs smoothly.

Table of Contents

Rule 1: Give Your Partner Enough Equity

One of the most important rules for any successful partnership is ensuring your partner has enough equity in the business. If you’re only offering them 1% or 2%, how committed will they truly be? When a partner has real skin in the game — think 10%, 20%, or even 30% equity — they’re more likely to treat the business as their own. When the success of the company directly impacts them, it will be their top priority.

In a business partnership, the more engaged and invested your partner is, the better. They need to wake up thinking about the business and go to sleep thinking about it too. That kind of commitment can only happen when they have a significant piece of the pie.

Rule 2: Keep 51% of the Business for Yourself

While giving your partner equity is important, it’s equally important to retain majority ownership of your business. Holding 51% of the business ensures that you stay in control of the most critical decisions. This isn’t about being greedy or controlling; it’s about protecting the long-term vision of the company. As a business grows, partners might have different ideas on direction, and if you don’t have majority ownership, you might lose control over the future of what you built.

It’s not just about power—it’s about safeguarding your dream and ensuring that any shifts or changes align with the original vision.

Rule 3: Choose a Partner with Complementary Skills

If you and your partner are good at the same things, you might run into problems. One of the biggest mistakes entrepreneurs make is choosing a partner who mirrors their own strengths. Instead, look for someone who can fill the gaps in your skillset.

For example, if you’re the creative visionary, you might need a partner who excels in operations or finances. Or if you’re non-technical, consider partnering with someone who has technical skills, such as coding or web development. Complementary skills prevent conflicts and help the business grow in areas you might not be able to handle alone.

How do complementary skills improve your business?

  • They create balance, ensuring that all business areas are covered.
  • They prevent partners from stepping on each other’s toes.
  • They increase overall efficiency by dividing tasks based on strengths.

Rule 4: Treat Your Partnership Like a Marriage

A business partnership is a lot like a marriage. Trust, communication, and mutual respect are the foundation of a successful partnership. Just like in a marriage, you need to invest in the relationship to make it work long-term.

Consider hiring a business coach who can act like a “therapist” for your partnership. They can help you both improve communication, resolve conflicts, and stay aligned with your goals. Treating your partnership like a marriage means acknowledging that there will be challenges, but with the right tools and mindset, you can overcome them together.

Rule 5: Have an Operator’s Agreement in Place

No one wants to think about their business partnership ending, but it’s a possibility you need to prepare for. Having an operator’s agreement is crucial. This agreement outlines the roles and responsibilities of each partner, decision-making processes, and most importantly, what happens if the partnership doesn’t work out.

An operator’s agreement is like a safety net. It ensures that even if things go south, both parties know what to expect, and there’s a clear plan in place to protect the business. It’s always better to be prepared than to be caught off guard by an unexpected split.

Final Thoughts

Starting a business with a partner can be a rewarding experience, but it’s important to approach it carefully. These five business partner rules can help you navigate the complexities of partnership, avoid common mistakes, and ensure the long-term success of your business. Remember, every partnership is unique, but these principles will give you a solid foundation to build on.

]]> How to Set Up Revenue Attribution for Your Website https://www.memberspace.com/blog/how-to-set-up-revenue-attribution-for-your-website/ Wed, 25 Sep 2024 15:44:01 +0000 https://www.memberspace.com/?p=6734
Picture of Marvin Russell

Marvin Russell

As Chief Growth Officer, I'm focused on fueling MemberSpace’s growth through strategic, company-wide initiatives that amplify our brand and connect with our ideal customers.

One of the biggest challenges for membership site owners and SaaS companies is understanding where your paying customers come from. This is called revenue attribution. While tracking your website traffic is relatively easy, things can get tricky when that traffic converts into paying customers. You might not know whether they originally found you through Google, TikTok, or another platform. Today, we’ll walk through how you can solve this problem and set up revenue attribution for your website.

Table of Contents

Why Aren’t Analytics Tools Enough?

First, let’s talk about why tools like Google Analytics don’t always solve this problem. There are two main reasons:

  1. Data privacy laws: Tools are becoming less effective at tracking user behavior accurately because of these laws. You’ve probably noticed all the “Accept Cookies” buttons on websites. When users opt out, their traffic often appears as “direct,” meaning you can’t tell where they came from.

  2. Limited tracking abilities: Most third-party tools like Google Analytics struggle to connect traffic sources with actions taken after someone signs in. For example, if a visitor starts a free trial and later becomes a paying customer, these tools can’t always track which marketing source led to that conversion.

As a result, you might know where your website traffic comes from, but you have no clue which sources actually drive paying customers. Without that, it’s hard to know where to focus your marketing efforts.

Steps to Set Up Revenue Attribution

So, what’s the solution? Don’t worry, setting up revenue attribution is easier than you might think. Here are the steps to make it happen.

Step 1: Ask “How Did You Hear About Us?”

First, you need to add a mandatory “How did you hear about us?” question for all new sign-ups. This is critical for gathering direct feedback from your customers. Make sure the question includes all your marketing channels, like TikTok, Instagram, or Google. This gives you an immediate sense of where your paying customers first discovered you.

revenue attribution survey

Step 2: Use a User Behavior Tool

Next, you’ll want to connect that feedback to a user behavior tool like Mixpanel or Amplitude. These tools assign a unique user ID to each new customer and track their actions throughout their journey on your site. By doing this, you can tie their feedback (from Step 1) to specific actions, like signing up for a membership or making a payment.

This is where it gets powerful. Once you track key events like payments, you can see exactly how much revenue came from each marketing source. Over time, you’ll understand which platforms bring in the most paying customers, allowing you to invest your marketing budget where it will make the most impact.

Benefits of Revenue Attribution

Setting up revenue attribution comes with several key benefits:

  • Better marketing decisions: You’ll know where to allocate your marketing dollars and efforts.
  • Improved ROI: By focusing on platforms that bring in actual paying customers, you’ll get a higher return on investment.
  • Customer insights: Understand your customer journey better and optimize it based on real data.

Common Tools for Revenue Attribution

Here are some tools that can help you track revenue attribution effectively:

  • Mixpanel: Great for tracking customer actions and tying them to revenue.
  • Amplitude: Offers a robust platform for tracking user journeys and behavior.
  • Google Analytics: While limited in some aspects, it’s still useful for tracking traffic and some conversion data.

Using these tools in combination can give you a clearer picture of what’s working for your business.

Final Thoughts

Revenue attribution is the key to understanding where your paying customers come from and how to allocate your marketing efforts. By setting up simple tools like a “How did you hear about us?” form and connecting it with user behavior tracking software, you’ll be able to see the full picture of your marketing performance.

This simple setup can make a huge difference in helping you grow your business, improve your return on investment, and make smarter decisions. If you’re not tracking revenue attribution yet, now is the perfect time to start!

Launch a membership site!

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Start selling now

Get started for free! 5 minutes to set up.

]]> 23 Powerful Examples of North Star Metrics that Drive Growth and Success https://www.memberspace.com/blog/23-north-star-metrics/ Wed, 18 Sep 2024 15:17:27 +0000 https://www.memberspace.com/?p=6729
Picture of Marvin Russell

Marvin Russell

As Chief Growth Officer, I'm focused on fueling MemberSpace’s growth through strategic, company-wide initiatives that amplify our brand and connect with our ideal customers.

When it comes to driving growth for your business, focusing solely on revenue can leave you feeling stuck. Revenue is important, of course, but it’s a lagging indicator—it’s the result of other actions you take. That’s why the concept of a North Star metric is so powerful. It’s a measurable, actionable target that you and your team can directly influence. And when your North Star metric grows, so does your revenue. But how do you pick the right North Star metric for your business? Let’s dive in.

Table of Contents

What Is a North Star Metric?

A North Star metric is a single, measurable KPI (Key Performance Indicator) that has the most significant impact on your business’s growth. It’s called the North Star because, like the actual star, it guides the direction of your business. Your North Star metric should be something your entire team can focus on and influence through their efforts. This metric directly correlates to long-term success and, when done right, leads to an increase in revenue.

For example, Dropbox uses the number of files uploaded as their North Star metric. The more files users upload, the more they rely on the platform, leading to higher retention and upgrades to paid plans. Netflix, on the other hand, focuses on the number of hours of content watched. The more content people watch, the more likely they are to stick around and keep paying for the service. Both of these companies chose metrics that directly influence revenue over time, without focusing on the revenue itself.

North Star Examples

  • Facebook: Monthly Active Users (MAU)
    Measures the number of users who engage with the platform at least once a month, indicating overall user engagement and platform growth.
    Source: UXCAM

  • LinkedIn: Monthly Active Users (MAU)
    Tracks the number of users actively engaging with the platform monthly, reflecting user engagement and network expansion.
    Source: UXCAM

  • GO-JEK: Number of Journeys Started
    Counts the total number of services initiated by users, such as rides or food orders, indicating overall platform usage.
    Source: UXCAM

  • Spotify: Time Spent Listening
    Measures the total duration users spend listening to content, reflecting user engagement and content value.
    Source: UXCAM

  • Amazon: Number of Purchases per Month
    Tracks the average number of purchases made by users monthly, indicating customer retention and sales growth.
    Source: UXCAM

  • Quora: Number of Questions Answered
    Counts the total number of questions answered on the platform, reflecting community engagement and content generation.
    Source: UXCAM

  • HubSpot: Number of Weekly Active Teams
    Measures the number of teams actively using the platform weekly, indicating product adoption and team engagement.
    Source: UXCAM

  • WhatsApp: Number of Messages Sent
    Tracks the total number of messages sent by users, reflecting user engagement and platform utility.
    Source: UXCAM

  • Airbnb: Nights Booked
    Measures the total number of nights booked through the platform, indicating user engagement and business growth.
    Source: Growth Academy

  • Uber: Rides Booked
    Counts the total number of rides booked via the app, reflecting user engagement and service demand.
    Source: Growth Academy

  • Shopify: Gross Merchandise Volume (GMV)
    Measures the total sales volume across all merchants on the platform, indicating platform success and merchant performance.
    Source: GrowthRocks

  • Netflix: Watch Time
    Tracks the total amount of time users spend watching content, reflecting user engagement and content appeal.
    Source: Growth Academy

  • Duolingo: Daily Active Users (DAU)
    Measures the number of users engaging with the app daily, indicating user retention and learning activity.
    Source: Growth Academy

  • Slack: Number of Messages Sent
    Counts the total number of messages exchanged on the platform, reflecting user engagement and communication activity.
    Source: CXL

  • Dropbox: Number of Files Uploaded
    Measures the total number of files users upload, indicating platform usage and user engagement.
    Source: CXL

  • Zoom: Average Weekly Hosted Meetings
    Tracks the average number of meetings hosted weekly, reflecting user engagement and platform reliance.
    Source: GrowthRocks

  • Salesforce: Average Records in Account
    Measures the average number of records per account, indicating user engagement and data utilization.
    Source: Growth Academy

  • Pinterest: Weekly Active Pinners
    Counts the number of users actively pinning content weekly, reflecting user engagement and content interaction.
    Source: Growth Academy

  • Asana: Weekly Active Subscribers
    Measures the number of subscribers actively using the platform weekly, indicating user engagement and product adoption.
    Source: Growth Academy

  • Robinhood: Total Funded Users
    Measures the number of users who have funded their accounts, indicating active user engagement with the platform.
    Source: Growth Academy

  • YouTube: Watch Time
    Tracks the total time users spend watching videos, indicating content engagement and platform stickiness.
    Source: CXL

  • TikTok: Daily Video Views
    Measures the total number of video views each day, reflecting user engagement and content appeal.
    Source: UXCAM

  • Twitch: Hours Watched
    Tracks the number of hours users spend watching live streams, reflecting engagement and the appeal of live content.
    Source: GrowthRocks

Why Not Focus Directly on Revenue?

At first glance, it might seem like focusing on revenue should be your top priority. However, revenue is a lagging indicator, meaning it reflects actions that have already taken place. Staring at your bank account isn’t going to make it grow. You need to focus on the activities that will lead to more revenue. These are called leading indicators. Your North Star metric is the most important of these leading indicators because it’s the one thing that most influences your overall business growth.

How to Identify Your North Star Metric

Choosing the right North Star metric requires looking at the actions or behaviors that lead to your business’s success. Ask yourself the following questions:

  • What action do customers take that most aligns with their success and satisfaction?
  • Which behaviors or activities predict long-term customer retention?
  • What data points are most consistently tied to revenue growth?

Your North Star metric should represent the key activity that drives your product or service’s value to your customers. Let’s say you run an online course business. Your North Star might be the number of lessons completed or the percentage of users who finish a course. The idea is to track the activity that directly increases the value your product provides.

Make Sure Your Team Can Influence It

One key characteristic of a strong North Star metric is that it needs to be something you can actively influence. Revenue itself is a result, not something you can directly control. But actions like increasing product usage or improving customer engagement are things your team can work on daily. For example, Netflix’s metric—hours watched—can be influenced by improving content recommendations or optimizing the user interface to make content easier to find.

At MemberSpace, our North Star metric is helping our customers earn their first dollar online. This metric is tied to customer success because when someone earns their first dollar, they’re more likely to continue using our platform. By focusing on this metric, we ensure that our efforts lead to happy, long-term customers.

Communicating Your North Star Metric to Your Team

Once you’ve identified your North Star metric, it’s crucial to communicate it clearly to your entire team. Growth is a team effort, and everyone needs to understand what the company is striving toward. When everyone is aligned around the same goal, it’s easier to make decisions and measure progress.

Break down how each department or team member contributes to the North Star metric. For example, if you’re Dropbox and your metric is files uploaded, one team might focus on making it easier to upload files, while another team works on integrating with third-party platforms. Each small action contributes to the larger goal.

Final Thoughts

Choosing the right North Star metric can feel daunting, but it’s one of the most important decisions you can make for your business. It’s the one metric that will keep your team focused, your business growing, and your customers happy. By identifying and tracking this key metric, you’ll naturally see your revenue grow over time, without having to obsess over it directly.

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]]> How to Start an Online Nutrition Coaching Business – 4 Tips from a Registered Dietitian https://www.memberspace.com/blog/how-to-start-an-online-nutrition-coaching-business/ Thu, 15 Aug 2024 19:53:31 +0000 https://www.memberspace.com/?p=6646
Picture of Haiden Hibbert

Haiden Hibbert

I'm a Content Manager at MemberSpace helping entrepreneurs and creators sell digital products.

Are you a nutrition coach or dietitian looking to grow your business online? Let’s take a look at how Brittyn, the founder of the Nourishing Autism Collective, turned her passion for helping families into a thriving membership site that made $60k last year —and how you can follow in her footsteps and start your own online nutrition coaching business. 

Start your online nutrition coaching business!

The easiest way to accept membership payments or one-time charges for digital products like online courses, communities, content libraries, and more — all from your own website!

Start selling now

Get started for free! 5 minutes to set up.

Table of Contents

1. Offer free, valuable resources

Brittyn knew that to attract her ideal audience, she needed to offer something valuable upfront. So, she created a free 10-page guide that helps parents get started with nutrition tailored to their child’s needs. She also added a free quiz to her website, which helps parents identify their child’s nutritional challenges. These resources were a natural lead-in to her paid membership, where she offers more in-depth support.

online-nutrition-coach-free-download
online-nutrition-coach-quiz

2. Share your expertise through podcasting

To establish herself as an authority in the field, Brittyn started a podcast focused on common challenges her target audience faces. Each episode dives deep into specific topics like managing picky eating or improving digestion for children with autism. By sharing actionable tips and real-world advice, she not only educates her audience but also subtly promotes her membership site. The podcast becomes a platform for potential clients to get to know her, trust her expertise, and eventually consider her paid services.

Nourishing Autism Podcast

3. Keep your audience engaged with a newsletter

Brittyn also launched a weekly newsletter to maintain regular contact with her audience. In her newsletters, she shares bite-sized nutrition tips, updates on upcoming events, and exclusive offers only available to subscribers. This consistent communication helps keep her audience engaged and continually reminds them of the value she offers. Over time, this nurturing approach guides her subscribers toward exploring her paid membership for more personalized support.

Autism Dietitian newsletter

4. Build trust on social media

Brittyn uses Instagram, TikTok, and YouTube to share free advice and tips on navigating challenges like picky eating. By giving away helpful content, she built trust and a strong community that relies on her expertise.

 

So, how can you replicate Brittyn’s success and set up your own online nutrition coaching business? Here’s a simple guide to get you started:

How to set up your own online nutrition coaching business

1. Create your digital products

First, decide what digital products you want to offer. This could be online courses, guides, an eBooks, a video library, or any content that provides value to your audience.

Nourishing Autism Membership
Brittyn's membership includes a variety of digital products, like live support calls, nutrition roadmaps, guest expert speakers, a nutrition library, a private community, and recipes.

2. Convert your website into a membership site

Use a tool like MemberSpace to turn your existing website into a membership site, which makes it easy to manage members, payments, and access to your content.

3. Add your digital products to pages on your website

Once your digital products are ready, add them to pages on your website. Then, lock access to these pages using MemberSpace. You can do this by simply adding the URLs for those pages to MemberSpace.

Online Nutrition Coach digital products

4. Set up your pricing

Decide how you want to charge for your content. You can choose from recurring payments (like a monthly membership), a one-time payment, or even offer some content for free.

Squarespace content library pricing

5. Add signup links to your website

Finally, copy the signup link from MemberSpace and add it to the call-to-action buttons on your website. When someone clicks the link, a form will pop up requiring them to sign up and pay for access to your content.

MemberSpace signup
Apple Pay payment option

Final Thoughts

By following these steps, you can start building a profitable online nutrition coaching business just like Brittyn’s. Whether you’re just starting or looking to scale, these strategies can help you attract, educate, and convert your audience into paying clients.

Need help setting up your nutrition coaching site?

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]]> How to Sell Short Stories Online – 5 Steps to Start Earning Reliable Income https://www.memberspace.com/blog/how-to-sell-short-stories-online/ Wed, 05 Jun 2024 17:26:21 +0000 https://www.memberspace.com/?p=6193
Picture of Haiden Hibbert

Haiden Hibbert

I'm a Content Manager at MemberSpace helping entrepreneurs and creators sell digital products.

Submitting short stories to a literary magazine used to be the only option for writers to make money – and even then, the opportunities were limited.  Now, writers can take control of their careers and monetize short stories on their own terms! By skipping traditional publishing and selling your writing on your own website, you can generate sustainable, reliable income. In this post, we’ll walk through five steps on how to sell short stories online. 

Sell your short stories online!

The easiest way to accept membership payments or one-time charges for digital products like online courses, communities, content libraries, and more — all from your own website!

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Table of Contents

Step 1: Get creative with how you package your short stories

One of the best parts about selling your work independently is the freedom to get creative with how you package/sell your short stories. Instead of trying to sell individual stories, try bundling them into something valuable that you can charge more for. 

Here are a few ideas:

  • Turn a collection of your short stories into an ebook by grouping your stories by theme, genre, or character.
  • Build a membership where readers pay a recurring fee for access to your story library, behind-the-scenes content, and a members-only forum.
  • Start a paid newsletter where subscribers receive a new story, writing tips, and industry insights each week.
  • Host online writing workshops where you showcase your short stories to other writers and teach them about your writing process. 
Readers sign up for Letter Lore to experience a "story adventure," where they get access to a new chapter each week. Subscriptions are sold for a monthly or lifetime access fee.

Step 2: Add your stories to your website

To sell your short stories online, you’ll need a professional website that showcases your work and makes it easy for readers to pay for your content. With platforms that offer website templates, like Squarespace, Wix, and WordPress, creating a beautiful and functional site can be really simple, even if you don’t have any web design experience.

Just be sure your website includes:

  • An “About” page that introduces you as an author and shares your unique writing style and perspective
  • Testimonials or reviews from satisfied readers or industry professionals
  • A clear call-to-action guiding visitors to purchase your stories
  • A page for each of your short stories and other exclusive content. Just make sure the pages have a clear URL structure, like yoursite.com/stories/story-name, yoursite.com/forum/, yoursite.com/ebook, etc. 

Step 3: Lock your pages

Once you have your website set up, you’ll need a way to protect your short stories and ensure only paying readers can access them. This is where MemberSpace comes in. 

MemberSpace is a powerful tool for writers that integrates with your website and allows you to easily control access to your website content.

With MemberSpace, you can:

  • Sell access to your ebooks, a private community for your readers, a newsletter subscription, and more
  • Create subscription plans with different pricing tiers and access levels 
  • Restrict access to specific members-only pages or sections of your website
  • Securely accept payments through the Stripe integration

Here’s how it works:

  1. Create a MemberSpace account
  2. Click on the Products tab in the left menu.
  3. Give your product a name.
  4. Under Lock pages, add the URLs of your individual story pages or sections of your website that you want to protect. 
Sell short stories
By adding the URL of each of your chapter pages, MemberSpace will restrict access to them so readers have to sign up and pay you before they can read your work.

Step 4: Set your pricing

With MemberSpace’s Stripe integration, you can easily accept payments for your short stories on your website. Choose between one-time purchases or recurring subscriptions, depending on how you plan to package your short stories. You can also create multiple pricing tiers to offer readers different levels of access to your content.

For example, you might offer:

  •  A basic tier with access to a limited selection of stories and your newsletter
  • A premium tier with unlimited access to your full library, your community forum, and your newsletter
  • A VIP tier with access to your full library of stories, your community forum, your newsletter, and exclusive live streams or workshops.

To set up your pricing, simply navigate to Pricing on the left in your MemberSpace dashboard, create a new plan, and specify the price, and billing frequency. Then go back to your product and make sure to grant access to the pricing plan you created. 

With MemberSpace, you can sell a short story collection for a one-time payment, bundle your stories with other digital products, or sell access to a story subscription or membership community for a recurring fee.

Step 5: Promote your stories!

 Finally, it’s time to get the word out about your work and start selling your short stories online! MemberSpace will provide you with a unique sign-up link that you can add to CTA buttons on your website, as well as email campaigns and social media. Also consider promoting your short story subscription by: 
  • Building an email list and regularly sending updates about new stories, special offers, and behind-the-scenes content
  • Offering free samples or a trial for your story subscription to give readers a taste of what your membership includes (you can set this up with MemberSpace!)
  • Sharing samples of your work on social media 
  • Hosting live streams to share more about your work 

Final Thoughts

Selling your short stories online gives you the freedom to take control of your writing career and build meaningful connections with your readers. Whether you want to sell an ebook with a collection of your stories, create a serial novel subscription, or build a private community for your readers, you can start to monetize your writing in just a few steps. All you need is a website and MemberSpace account to get started! 

Need help selling your short stories?

Connect with our friendly team, weekdays 10am - 6pm ET.

Let's chat!

]]> How to Create and Sell an eBook – Monetize your Writing in 5 Steps https://www.memberspace.com/blog/how-to-create-and-sell-an-ebook/ Fri, 31 May 2024 13:43:50 +0000 https://www.memberspace.com/?p=6169
Picture of Haiden Hibbert

Haiden Hibbert

I'm a Content Manager at MemberSpace helping entrepreneurs and creators sell digital products.

In the world of self-publishing, countless tools are available to help you bring your eBook to life. However, many of these platforms come with limitations, requiring you to host your product on their site and adhere to their pricing and formatting guidelines. By choosing to sell your eBook directly through your own website, you gain tons of flexibility and full control over your content.

You can bundle your eBooks, offer them as part of a membership package, or sell them individually, all while keeping the focus on growing your own online presence. In this post, we’ll guide you through five simple steps to create and sell your eBook with MemberSpace. 

Sell your eBook!

The easiest way to accept membership payments or one-time charges for digital products like podcasts, online courses, communities, content libraries, and more — all from your own website!

Start selling now

Get started for free! 5 minutes to set up.

Table of Contents

Step 1: Use a Canva template to create your eBook

The easiest way to turn your eBook draft into a professional-looking digital product is by using a Canva template. Simply sign up for a free account and choose from over 1,500 eBook templates! Once you’ve pasted in your content and customized the template by adding your own images, branding elements, and adjusting the fonts and colors, you can save it out as a PDF to sell on your website. 

eBook Canva templates
Canva has thousands of eBook templates to choose from that make it simple to design and format your work.

If you need some inspiration, check out these eBooks created by MemberSpace customers. 

Previous
Next

Step 2: Set up a sales page

To promote and accept payments for your eBook, you’ll need to set up a sales page on your website. This is where you’ll share the value of your book and what your readers can expect to gain from purchasing it. What new skills or information will they have after they finish reading? How will this information change their lives? Share all of that in your description, as well as an eye-catching screenshot or preview of what’s inside, and your pricing information, and a “Buy Now” button. 
 
selling eBook example
MemberSpace customer Somewhere Worthwhile bundles digital guide, "Laid-Back Magic" with other perks like a members-only forum and travel planning library.

Step 3: Create a download page

Next you’ll need to create a page on your website where your customers can download your eBook. This page will be locked in the next step, so it’s only accessible once someone pays on your website. 

In your site’s navigation, be sure to nest the download page(s) beneath the public sales page. It will look something like this:

yourwebsite.com/ebook
yourwebsite.com/ebook/download

Step 4: Protect your eBook with MemberSpace

To lock the page where customers will download your eBook, you’ll need to use MemberSpace and create a new Product. Here’s how it works:

  1. When it asks What are you selling access to?, select Other.
  2. Give your eBook a name.
  3. Add the URL for your download page. 

This will require customers to fill out a signup and payment form before they get access to your eBook. 

Selling eBook with MemberSpace
You can restrict access to any pages on your website with MemberSpace, so only paying customers can access your eBook.

✨ eBook Tip: For added security,  upload your eBook file to MemberSpace to protect the download link. This helps to ensure the file can only be accessed by customers who’ve purchased the eBook directly. You can also add our extra security code to your protected page.

Step 5: Set a price

Now, it’s time to decide how you’ll accept payments for your eBook! MemberSpace has a built-in Stripe integration to handle payment processing via credit card, Apple Pay, or Google Pay. All you have to do is select how you will sell access to your product. Some popular options include:

  • Selling an individual eBook for a one time payment
  • Dripping out chapters or excerpts of your eBook overtime and charging a recurring subscription fee
  • Bundling a series of eBooks 
  • Giving away some eBooks for free as a lead magnet
Pricing for eBook
With MemberSpace, you can sell your eBook for a one-time payment, bundle it with other digital products, or drip out access chapter by chapter with a membership payment.

Step 5: Start selling and promoting your eBook!

Once you’ve set up your website pages and locked in your pricing, you’re ready to start selling your eBook on your site! Just grab the Signup link from the Pricing tab – this link will open up a signup form on your website for customers to quickly create an account and pay for your eBook. You can add the link anywhere you’d like, such as:

  • Your “buy now” button on your sales page
  • Other call-to-action buttons on your website
  • Email marketing campaigns
  • Social media posts
Use your signup link anywhere you want to sell access to your eBook - on your website, CTA buttons, social media, etc.

Final Thoughts

Creating and selling your own eBook is a great way to share your knowledge and expertise with others while building your online presence. By using tools like Canva and MemberSpace, you can simplify the process of designing, publishing, and selling your digital product directly from your website. To get started, sign up for a free MemberSpace trial, and let us know if you have any questions!

Need help with your eBook?

Connect with our friendly team, weekdays 10am - 6pm ET.

Let's chat!

]]> How to Self-Publish a Book and Make Money – A Guide for Indie Authors https://www.memberspace.com/blog/how-to-self-publish-a-book-and-make-money/ Fri, 31 May 2024 13:43:35 +0000 https://www.memberspace.com/?p=6178
Picture of Haiden Hibbert

Haiden Hibbert

I'm a Content Manager at MemberSpace helping entrepreneurs and creators sell digital products.

In the past, publishing a book meant submitting manuscripts to editors and anxiously waiting to see if they would escape the dreaded “slush pile.” Rejection letters were all-too-common, leaving many talented writers feeling discouraged and unsure of how to share their work with the world.

However, times have changed, and more and more writers are now turning to their own websites to sell their work directly to readers, bypassing traditional publishers and maintaining complete control over their content, brand, and pricing.

Platforms like MemberSpace have opened up countless doors for indie authors looking to monetize their work in creative ways. From selling serialized stories to bundling a book series to starting an online book club, the possibilities are endless.

In this guide, we’ll walk through the process of self-publishing your book on your website and explore some strategies you can use to start generating income from your writing!

 

Self-publish your book!

The easiest way to accept membership payments or one-time charges for digital products like online courses, communities, content libraries, and more — all from your own website!

Get started for free! 5 minutes to set up.

Table of Contents

Step 1: Create your author website

If you don’t already have your own website, you’ll need to set one up to showcase your books, accept payments, and grow your online community. You can use a website template from a builder like Squarespace to quickly launch your site. Don’t worry about perfecting it – just get a home page up with some information about you and your writing. We’ll go over how to add sales pages for your book(s) in the next step. 
 
For some visual inspiration, check out these eBook websites from MemberSpace creators. 
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Step 2: Set up sales pages for your books

For each book you want to sell, you’ll need to create a sales page to advertise them. This is where customers will purchase your work. The pages should include:

  • An image of the cover of your book
  • An enticing description of what your book is about
  • Pricing information
  • A “buy now” button 

You can also include links to other related books that you’ve written on these pages!

 

Step 3: Create download pages

Next, create download pages on your website where customers can access a digital version of your book after making a purchase. These pages will be locked, so readers have to pay before they can download your books. There are a few of ways you can do this: 

  • Create a PDF version of your book and  upload your book file to MemberSpace to protect the download link. This helps to ensure the file can only be accessed by customers who’ve purchased the book directly. You can also add our extra security code to your protected page. (Recommended)
  • Design your eBook on a platform like Canva and create a “public view link” to share with customers
  • Add your book’s content directly to pages on your website

✨ Website Tip: In your site’s navigation, be sure to nest the download page(s) beneath the public sales page. It will look something like this:

yourwebsite.com/book-title/
yourwebsite.com/book-title/download
 

Step 4: Protect your pages with MemberSpace

To ensure only paying customers can download your books, you’ll need to use MemberSpace to lock your private download pages. To do this, you’ll just add your book title and the URLs for any pages you want to be behind the paywall. 

 

This will require your readers to fill out signup and payment forms before they get access. 

self publish a book with MemberSpace
You can restrict access to any pages on your website with MemberSpace, so only paying customers can access your book.

Step 5: Choose a payment method

With your download page set up, it’s time to decide how you’ll accept payments for your writing. MemberSpace has a built-in integration with Stripe, allowing you to process payments via credit card, Apple Pay, or Google Pay on your website. 

You have several options when it comes to selling access to your book:

  1. One-time payment – Sell your eBook as a single product for a one-time fee.
  2. Subscription-based access – Release chapters or excerpts of your book over time and charge a recurring subscription fee.
  3. Bundle deals – Group a series of books together and sell them as a package.
  4. Free eBooks as lead magnets – Offer some books for free to attract potential customers and grow your email list.
With MemberSpace, you can sell your eBook for a one-time payment, bundle it with other digital products, or drip out access chapter by chapter with a membership payment.

Creative ways to make money as an indie author

The beauty of self-publishing is that you aren’t limited to one source of income – you can create multiple income streams from your writing and reader community! Here are some additional ways you can make money as an indie author. 

Serialize your book

Consider releasing your eBook chapter by chapter and charging readers a monthly subscription fee. This approach can help build anticipation and generate a steady income stream. MemberSpace makes it easy to serialize your book and manage subscriptions. 

Letter Lore Membership retention strategies
Readers sign up for Letter Lore to experience a "story adventure," where they get access to a new chapter each week. Subscriptions are sold for a monthly or lifetime access fee.

Bundle your books

If you have multiple books in a series or in the same genre, consider bundling them together as a package deal. This can be a great way to increase overall sales!

Create a community for your readers

Building a dedicated community around your work can foster reader loyalty and provide additional revenue opportunities. Consider creating a members-only forum or Facebook group where your fans can interact with you and each other. You can offer exclusive content, sneak peeks, and special discounts to your community members.

Start an online book club

Another way to engage with your readers and promote your books is by starting an online book club. You can host live Q&A sessions, discussions, and events related to your books and writing process. This can help you build a loyal fan base and generate interest in your work. You can use platforms like Zoom, Google Meet, or social media to host your book club meetings and events.

Final Thoughts

If you want a more flexible way to make money as an indie author with a lower barrier to entry than traditional publishing, consider selling your books on your own website. MemberSpace makes it easy to get up and running in just a few steps. Get started with a free trial today, and let us know if you have any questions!

Need help launching your book?

Connect with our friendly team, weekdays 10am - 6pm ET.

Let's chat!

]]> How to Sell Digital Files and Downloads Online https://www.memberspace.com/blog/how-to-sell-digital-files-online/ Tue, 12 Mar 2024 18:57:02 +0000 https://www.memberspace.com/?p=5238
Picture of Haiden Hibbert

Haiden Hibbert

I'm a Content Manager at MemberSpace helping entrepreneurs and creators sell digital products.

Selling digital files online is a great opportunity for anyone looking to create a passive income stream. It doesn’t matter if you’re a writer, designer, photographer, musician, or something else – there’s a product out there for every type of digital entrepreneur. 

The best part? Once you create your digital download, you can sell it over and over again without any additional expenses. This means you can focus on marketing your products to the right audience and growing your business. But before we get into any of that, let’s talk about how to get started selling digital files online in five simple steps. 

Sell digital files online!

The easiest way to accept membership payments or one-time charges for digital products like content libraries, online courses, eBooks, and more — all from your own website!

Start selling now

Get started for free! 5 minutes to set up.

Table of Contents

Types of digital files you can sell online

There are countless creators and entrepreneurs who have built successful businesses around selling digital files. From design templates to e-books to online courses, business owners have found ways to package their expertise into downloadable products that people are willing to pay for.

So, what kinds of digital files can you sell? Here are just a few ideas to get you started:

  • eBooks and guides
  • Templates and printables
  • Graphics and illustrations
  • Photos and stock images
  • Audio files and music
  • Video content and courses
  • Software and apps

✨ Business Tip: To maximize your reach and appeal to a wider audience, consider repurposing your digital files into multiple formats. For example, you can turn your eBook into an audiobook by recording yourself reading it, or create a video series walking through the content. This way, you cater to customers who prefer different learning styles and mediums.

How and where to sell digital files

When it comes to selling digital files, you have a few options. You could use a third-party platform like Etsy or Creative Market, but there are some drawbacks, like file size limits, which can be restrictive if you’re selling large files like large templates, videos, or high-resolution images. Plus, when you sell on someone else’s platform, you’re subject to their rules and fees.

That’s why we recommend selling digital files on your own website using MemberSpace, an easy-to-use tool that helps entrepreneurs earn income from their memberships and digital products. With MemberSpace, you have complete control over your products, and there are no file size limits. You also have the opportunity to create a professional, branded experience for your customers on your own website. 

And if you don’t have a website already, don’t worry! Setting one up to sell your files doesn’t have to be a complicated, time-consuming process. Check out the steps below to get started. 

Step 1: Pick a website template from the platform of your choice

If you don’t have web design experience, we recommend starting with a no-code website builder, like Squarespace. This makes it easy for creators and business owners of all experience levels to get a digital product site up and running quickly. 

If you need some inspiration, check out these free membership site templates for digital entrepreneurs. 

Bloom free Squarespace membership template
Website templates like this one from Squarespace streamline the process of launching a professional-looking, functional website to sell your digital files.

Step 2: Upload your digital files to pages on your website

Once you have a live site, the next step will be to add each digital file that you plan on selling to its own page on your website. If you’re selling digital files from another platform, like a Canva template, you can also add the links to those files on your pages. You’ll also want to include a clear description and any necessary instructions on how to download or use the files. 

Step 3: Restrict access to those pages with MemberSpace

Next, open your new MemberSpace account and add the URLs of the digital product pages you want to protect. When someone goes to view your files, they will have to fill out a payment form before gaining access.

Selling digital files online ebook
Add the URL to your digital file pages to MemberSpace to instantly restrict access to them.

Step 4: Set a price for each product

MemberSpace makes it easy to securely accept payments via credit card, Apple Pay, and Google Pay for your digital files through the built-in Stripe integration. You are able to to charge customers one-time, multiple, or recurring payments – whatever works best for your business! You can also make products free. 

how to sell digital files online pricing
Choose how you will charge customers for your digital files, such as recurring, one time, or multiple payments.
Protected digital files
Once your digital files are protected by MemberSpace, this is what customers will see when they go to access them. They'll have to sign up and pay or login before they can view the files.

Step 5: Sell and promote your digital files

Once you’ve got your digital files added to your site and protected with MemberSpace, it’s time to start promoting them and making some sales! Here are a few ideas to get you started: 

  • Provide free samples or previews, like sharing a chapter of your eBook, offering a few pages of your template, or giving away a short clip of your videos
  • Create bundle deals for multiple products
  •  If you have an email list, send out a regular newsletter with valuable content and promotions linking to your digital products
  • Experiment with Google Ads, Facebook Ads, or Instagram Ads
  • Create a blog where you write about popular topics in your industry/niche, and include a call-to-action to download your digital files

FAQs about selling digital files

How do I sell files and digital downloads online?

To sell files and digital downloads online, you’ll first need to create a website and add your files to pages. Then, use MemberSpace to restrict access to those pages and set up payment forms. When customers purchase, they’ll automatically get access to the files. It’s a simple, streamlined process for both you and your customers.

What are the alternatives to emailing large files?

One common challenge when selling digital files is figuring out how to deliver them to customers. Email might seem like an obvious choice, but there are often barriers, like file size limits and attachment restrictions.

The best alternative is to host the large files on your website. With MemberSpace, you can restrict access to these files so they’re not available to the general public. Customers can easily download the files from your site or get continuous access by logging in. And the best part? There are no file size limits with MemberSpace, so you can host even the largest videos, graphics, or templates.

How can I send a large video file?

To send a large video file, add the video to a page on your website and use MemberSpace to lock the page and ensure it’s not public. You can also privately upload it to YouTube and then embed the video on your web page. Then, either sell access or make it free – customers will just need to quickly create an account to log in and view the video.

How do I sell large digital files on Etsy?

Selling large digital files on Etsy can be tricky due to their file size limits. We recommend using MemberSpace to sell your large files on your website instead. With MemberSpace, there are no file size limits.  Plus, you’ll have more control over your products and your customer experience.

What types of files can I sell online?

You can sell a variety of digital file types online, including:

  • PDF (eBooks, printables, templates)
  • MP3 (music, podcasts, audio courses)
  • SVG (vector graphics, illustrations, icons)
  • PSD (Photoshop files, templates, mockups)
  • AI (Adobe Illustrator files, vector art)
  • DOCX (Word documents, templates)
  • XLSX (Excel spreadsheets, templates)
  • JPG/PNG (images, graphics, photos)
  • MP4 (videos, courses, tutorials)

Final Thoughts

You can start selling digital downloads online in just a few steps with MemberSpace, no matter how large the files are! All you have to do to get started is launch a simple website, upload your files to pages on your site, and use your new MemberSpace account to add a paywall to those pages. You can get started for free today!

For more guides and tips to building your online business, check out MemberSpace University. 

Need help with your digital files?

Connect with our friendly team, weekdays 10am - 6pm ET.

Let's chat!

]]> How to Become a Digital Entrepreneur – 6 Steps to Launch Your Digital Business Today https://www.memberspace.com/blog/how-to-become-a-digital-entrepreneur/ Mon, 11 Mar 2024 20:21:13 +0000 https://www.memberspace.com/?p=5209
Picture of Haiden Hibbert

Haiden Hibbert

I'm a Content Manager at MemberSpace helping entrepreneurs and creators sell digital products.

Google searches for “how to start a business” are nearly six times greater than “how to get a job.” Translation? There’s an increasing desire to be an entrepreneur. But you don’t need to be the next Steve Jobs to start your own business. In fact, the only requirement to starting a digital company is that you have a computer and some kind of knowledge to share with the world! 

In this post, we’ll walk through six simple steps on how to become a digital entrepreneur and start earning income online. 

Become a digital entrepreneur!

The easiest way to accept membership payments or one-time charges for digital products like online courses, communities, content libraries, and more — all from your own website!

Start selling now

Get started for free! 5 minutes to set up.

Table of Contents

Step 1: Pick your niche

The first step in becoming a digital entrepreneur is to identify your niche. What knowledge or skills do you have that others would find valuable? The more specific you can be, the easier it will be to target your ideal customer.

Some examples of specific niches include:

  • Social media marketing for small businesses
  • Mindfulness techniques for moms
  • DIY renovation tips for homeowners on a budget

Take some time to brainstorm your unique expertise and how it can benefit a specific group of people.

Take Dana from Somewhere Worthwhile, for example. Her brand is focused on a super specific niche – moms planning a family trip to Disney World.  She offers digital products like guides, toolkits, and members-only community access and uses targeted language on her website that speaks directly to her target audience:

I believe that planning for Disney can be thoughtful, laid-back, and even inspiring.

Dana, Somewhere Worthwhile
How to become a digital entrepreneur Somewhere Worthwhile
Dana is a digital entrepreneur and founder of Somewhere Worthwhile, a resource for moms planning trips to Disney World.

Step 2: Decide what you’ll sell and how

Once you’ve identified your niche, it’s time to decide how you’ll package and sell your knowledge. As a digital entrepreneur, you have a variety of options:

  • Passive income products – Create content like e-books, online courses, or templates that customers can purchase and use on their own time.
  • 1:1 or group services – Offer personalized coaching sessions, live webinars, or group classes where you work directly with clients.
  • Memberships – Provide ongoing access to exclusive content, community support, and resources for a recurring fee.

 

✨ Business Tip: The beauty of starting a digital business is that you can develop your products and services around what works best for your lifestyle. If you’re a busy parent or have another job, passive income products might suit you well. Maybe you’re an aspiring coach with a flexible schedule, and video calls make perfect sense for you. It’s your call!  

Step 3: Create a website

Your website is your digital storefront, where you’ll showcase your products and services, share free resources, and attract new customers. Choose a user-friendly platform like WordPress or Squarespace, and pick out a website template that complements your brand and niche.

Some elements to consider including on your website are:

  • A clear description of what you offer and who it’s for
  • Testimonials or case studies from satisfied customers
  • An “About” page that shares your story and credentials
  • A blog or resource library with valuable free content
  • Easy-to-find links to your products and services
For visual inspiration, check out these websites from digital entrepreneurs who use MemberSpace.  
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Step 4: Set up your payment gateway

To sell your digital products and services, you’ll need a reliable payment gateway. This is where MemberSpace comes in. MemberSpace is a powerful tool for digital entrepreneurs that allows you to sell access to anything on your website and accept payments easily through the built-in Stripe integration.

With MemberSpace, you can restrict access to your digital product pages, requiring payment before customers can view them. This means you can securely sell e-books, courses, webinars, and more, all from your own website.

become a digital entrepreneur
With MemberSpace, digital entrepreneurs can start accepting payments on their websites in a matter of minutes. Simply signup, Connect to your Stripe account, and start selling your products.

Step 5: Price your products

Coming up with a pricing strategy for your digital products can be tricky, but MemberSpace gives you plenty of flexibility. You can offer one-time payments, recurring memberships, installments, or even free lead magnets to attract new customers.

When setting your prices, consider:

  • The value you’re providing to your customers
  • The time and resources you’ve invested in creating your products
  • Your target audience and what they’re willing to pay
  • Your overall business goals and revenue targets

Remember, you can always adjust your prices over time as you learn more about your market and your own value.

Pricing for content library
MemberSpace makes it easy for digital entrepreneurs to set pricing models that work for them. Choose between recurring, one-time, and multiple payments. Or, offer digital products for free.

Step 6: Promote your business

Once your digital products and services are ready to go, it’s time to spread the word! There are countless ways to promote your new digital business, both online and offline:

  • Share your website and offerings on social media
  • Reach out to bloggers or podcasters in your niche for interviews or collaborations
  • Attend networking events or expos related to your industry
  • Offer free webinars or workshops to showcase your expertise
  • Partner with complementary businesses to cross-promote your products
  • Invest in online advertising, such as Facebook or Google ads

The key is to be consistent, authentic, and generous with your knowledge and resources up front. As you build relationships and provide value to your audience, your business should naturally grow.

Best Practices for Digital Entrepreneurs

Here are a few best practices to help you  position yourself online as a digital entrepreneur.

 

Refine your message

To best position your brand in front of the right people, it’s essential to have a clear and refined message.

Ask yourself: What is the one thing you want your audience to know about what you do? This can be as simple as, “I want to simplify complex processes” or “I want to inspire people to start their own business.”

Once you know what drives you and what you want people to take away from interacting with you online, it’s easier to determine what your strategy will be, such as which platforms you want to be on and who your target audience is.

 

Know your audience

Once you’ve defined your key message, it’s important to hone in on who that message is for. Every type of entrepreneur has an ideal customer. If you want to position yourself in front of the right audience, then it’s essential to know how to reach and communicate with that customer.

If you’re not quite sure where your ideal audience hangs out online, research your customers or clients. Figure out which platforms they spend the most time on, whether that’s LinkedIn, Instagram, or even email, and focus on one platform at first.

Next, determine how best to communicate with your audience. Do they prefer to read long-form content like e-books? Or would they rather watch a short video clip? Does your audience enjoy inspirational messages or do they want to stay informed? Knowing all of this will help you find your audience and speak to them in a way that resonates with them.

 

Build a community

 

Whether you sell software or offer private coaching, building an online community is essential for every type of entrepreneur.

Building a community around your business is key to creating relationships with your target customer, building trust, and ultimately increasing brand loyalty (which often translates to sales).

A couple ways to build community online is through a newsletter or social media platforms. These outlets are a good way to communicate with a large number of people in a shared space.

But if you want to take the idea of community one step further, it may be worth it to start a membership site. Not only do membership sites act as a resource for your community, but they give people a chance to connect on a more personal level than they could on social media platforms.

Final Thoughts

With the right niche, digital products, and tools like MemberSpace, you can turn your passion and expertise into a profitable digital business.

If you’re ready to take the leap and become a digital entrepreneur, MemberSpace is here to help. With our easy-to-use platform and revenue-generating features, you can start selling your products and services in no time. 

For additional resources on marketing and selling digital products and memberships with MemberSpace, check out MemberSpace University, your one-stop resource hub full of step-by-step guides, educational videos, helpful tips and tricks, and more.

Need help with your digital business?

Connect with our friendly team, weekdays 10am - 6pm ET.

Let's chat!

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