MemberSpace Success Story Archives -

Membership Success Story: Commercial Receivers Association

Paige Gurley — Tue, 30 Apr 2024 19:15:08 +0000

Membership type: Content library, Newsletter, Member directory, Events
Built with: WordPress + MemberSpace
Established: 2020

Commercial Receivers Association (CRA) is a membership designed to educate and connect receivership professionals throughout the country.

The Commercial Receivers Association (CRA) membership provides a one-stop resource hub for receivership specialists (such as attorneys, accountants, bankers, and more) to access important legal information as well as connect with colleagues. Members are supported via a content library, quarterly newsletter, members-only events (and discounts for public ones), and an exclusive listing in a directory of professionals.

Receivership is when a court appoints a third party, known as a receiver, to manage a financially troubled company. The receiver oversees the company’s assets and operations, typically aiming to pay off debts either by restructuring the company or liquidating its assets.

Meet the CEO

Eric Moraczewski is the CEO of CRA. Before launching his membership, his full focus was on operating a consulting firm.

Now, in addition to the firm, he runs a successful network of professionals, helping educate and connect individuals in the receivership industry across the country.

We've launched our first strategic plan in an effort to understand what people enjoy most about the association.

Eric Moraczewski, CRA

Membership Q & A

Some responses have been slightly edited for context.

What is the pain point you solve for your customers?

By starting the CRA, we made it easy for receivership specialists to connect with colleagues from across the country. We also provide educational and practical resources to our members to benefit their businesses and expand their knowledge base.

CRA members get the exclusive opportunity to be listed in a directory of receivership professionals.

What were you doing before your membership business?

I founded a consulting firm where we seek to empower small businesses, nonprofits, and public-private enterprises through trusted consulting partnerships.

Membership Tip
Starting a membership can be an extension of what you already offer. Add members-only perks to existing services, or bundle multiple digital products into an all-inclusive membership.

What challenges did you have in the early stages of your business?

Building a nationwide network.

Membership Tip
Profitable membership ideas often come from identifying gaps you’ve experienced yourself. It’s likely you’re not the only one searching for resources, services, etc. that may not exist. Filling those gaps will allow you to help yourself, while also benefiting others!

Were there any keys to success, or big "a-ha!" moments that really elevated the growth of your business?

Just getting out into the communities and meeting people.

Membership Tip
Don’t underestimate the power of face-to-face connection. Getting to know your ideal customer can help you understand and, ultimately, serve them more effectively.

Did you have a social media following or large email list before you started your membership?

No.

How do you market your membership and find new members?

Local events, social media, e-blasts, word of mouth

Public events help to spread the word about the CRA, while member-exclusive events add value to the membership.

Do you spend any money on paid advertisements?

Have you done anything to focus on retention and reduce canceled members?

We’ve launched our first strategic plan in an effort to understand what people enjoy most about the association.

What are some of your favorite online tools for running your business?

Canva, Whova, Mailchimp

Do you have a team helping with your membership business?

Nope, just me!

What's your source of inspiration?

Our members

Via MemberSpace, the CRA offers different plan options that correspond with the member’s needs.

If you could give your younger self any advice, what would it be?

“Build a network.”

What's next for your business?

Growth of the association, we anticipate doubling in size in the next 12-18 months.

We anticipate doubling in size in the next 12-18 months.

Eric Moraczewski, CRA

Membership Business Takeaways

Your membership can be based on your professional work! Some of our most successful memberships are customers who’ve turned their existing professional knowledge into a digital product or service.
If you notice a gap in resources or services in your industry, consider creating something to share your expertise. Filling those gaps will help others — and you’ll also reap the benefits!
Getting to know your ideal customer is essential to the success of your business. Speaking directly with customers and understanding their pain points will help you craft something truly valuable for them.

MemberSpace makes it easy to sell digital products and memberships. It all starts with a simple idea and the willingness to develop customer-centric solutions to challenges your audience is facing.

For additional resources on marketing and selling digital products and memberships, check out MemberSpace University, our hub of step-by-step guides, educational videos, technical and strategy tips, and more.

Membership Success Story: Boss Project

Paige Gurley — Tue, 12 Mar 2024 21:52:23 +0000

Membership type: Content library, Online course, Community, Digital downloads
Built with: Squarespace + MemberSpace
Established: 2015

Boss Project was designed to help individuals launch and grow a thriving business through coaching services and their all-inclusive membership.

Boss Project started their membership, the Co-op, to help people launch and grow an online business. Through virtual resources like a content library, online course, community, and digital downloads, members of the Co-op learn how to create a sustainable and scalable business, all while freeing up time for their personal lives.

Instead of buying each product separately, the Co-op grants members unlimited access to all resources.

Meet the owner

Abagail Pumphrey is the co-founder and CEO of Boss Project and the Co-op membership. After a layoff, Abagail started her now 7-figure work-from-home business!

Her goal is to help small business owners gain financial freedom while maintaining control of their personal lives.

Membership Q & A

What is the pain point you solve for your customers?

Our membership is designed to grow your revenue and save you time. We focus on offering a mix of solutions — some are easy to implement (we’re talking a minute or less strategies), and others are more long-term focuses that help people turn their business into an asset that fuels their financial future.

What were you doing before your membership business?

Prior to launching the Co-op, we sold primarily courses. Rolling out the membership meant we could now focus on not just growing recurring revenue, but also providing opportunities for one-off sales to the products available INSIDE our membership.

Membership Tip
In addition to an all-inclusive membership, consider selling individual pieces of your membership as one-off digital products.

What challenges did you have in the early stages of your business? How did you solve those challenges?

Challenges aren’t just something you experience in the early stages of your business. New things pop up all the time. I like to think of them as opportunities. I ask “How can we tackle this new problem like an experiment and try and test things?” rather than thinking about it as a linear problem and solution.

In the early stages, we pretty cold-turkey let go of our 1:1 clients to pursue educating our audience through courses. While this was very effective and grew rapidly, it also meant we were only bringing in one-time purchases. To create more sustainability and ultimately build the team we wanted, we needed a guaranteed base to start from. Growing a membership allowed us to not have to start from $0 at the beginning of every month, even though it presented its own set of unexpected challenges.

Challenges aren’t just something you experience in the early stages of your business. New things pop up all the time. I like to think of them as opportunities.

Abagail Pumphrey, Boss Project

Were there any keys to success, or big "a-ha!" moments that really elevated the growth of your business?

There were many, but one that really sticks out was unraveling my self identity with that of the business. Ultimately having my worth tied into the success or failure of the business meant I was on a whiplash-inducing rollercoaster. One minute I felt on top of the world, and the next felt like I crashed into a brick wall. Until I could really pull back and see myself as independent from my work, I had a ceiling on my potential. Fueled by both the intimidation of actual success AND the larger risks that came with managing a larger company.

At this point I know enough about business that I can see what levers to pull. My mindset and focus play a much bigger part in outcomes at this stage.

Did you have a social media following or large email list before you started your membership? Which platform(s) was your audience on, and how did you initially grow your audience there?

Yes. Initial audience growth was from blogging and Instagram.

How do you market your membership and find new members?

Our membership is on what I like to think of as a launch loop. We drop new templates and resources inside our membership once monthly. This gives us a natural opportunity to promote what’s new to our existing audience and spark a little FOMO. A few times a year we will do a larger promotion, sometimes accompanied by a sale, to add a bit of urgency since our membership is always open.

Each of the Co-op’s pricing tiers is linked to a plan-specific signup link powered by MemberSpace.

Do you spend any money on paid advertisements? Which platform(s) do you advertise on, and how helpful is this in finding new members?

We ran ads significantly in the past, however, we are not currently running any ads to the Co-op.

Facebook/Instagram — with the rising cost of acquisition, we turned off ads for a significant period of time and are just now re-experimenting with them.

Have you done anything to focus on retention and reduce canceled members?

Retention (i.e. minimizing churn) is a massive focus for us internally. While I don’t think there is a prescriptive way that always works (sometimes you try something that worked before, it may not work again), one of my favorite approaches is really taking a pulse on our members.

We consistently poll, survey, and listen to our customers to understand their current challenges, what they are facing in the market, as well as current trends we might want to capture. This fall, we actually did a pretty massive overhaul and moved from exclusively templates to including both the tools and strategies. We rolled out the inclusion of many of our most popular courses. This both was an effective way to attract members and also keep them staying around.

Membership Tip
Surveying and listening to customers is an important way to maintain awareness of their current needs and help you better serve (and retain!) them.

What are some of your favorite online tools for running your business?

Adobe, ManyChat, Slack, Instagram, Fellow, Squarespace

Abagail linked to the login form in her top navigation so members have easy access to protected content.

Do you have a team helping with your membership business? What does your team help with? Are they full-time, or independent contractors?

Yes, we have a lean team of 4 full-time staff.

Jen is our Operations Assistant. She handles customer service, keeps our project management systems running and manages the production of our podcast.

Caitlin is our Program Manager. She assists with curriculum development, ascension planning, program maintenance, and works to understand the needs of our clients and students. AND handles a ton of design work behind the scenes.

Jared is our Marketing Manager and resident encyclopedia. He can recall just about any resource our team has on hand to help a customer in need. He also handles email communication, tech setup, payroll and benefits management.

I’m the owner & CEO. I write nearly all our content. Handle sales strategy. Focus on vision for the company. Host our podcast. And consult with our clients both in group and 1:1 settings.

What's your source of inspiration?

My inspiration is a bit of a moving target. Sometimes it’s a walk in my neighborhood. Other times it’s cooking a new recipe. Maybe a podcast that sparks an idea. Or someone I just see totally crushing it. I constantly look for what is bringing me joy and motivating me to show up.

If you could give your younger self any advice, what would it be?

Don’t make it so complicated. Once you commit to something and consistently show up there. It’s hard to set things down. Simple is scalable. No need to chase all the sparkly squirrels that come your way.

Simple is scalable.

Abagail Pumphrey, Boss Project

What's next for your business?

Just watch out. 2024 is about to be our most wild year yet. We have a lot of top-secret projects on the docket.

Membership Business Takeaways

Selling individual components of your membership as one-off products can be a great way to grow your revenue, as well as introduce new customers to the value of your membership.
Try to see your business challenges as opportunities to experiment, learn new things, and continuously improve!
Staying tuned in to your customers’ current needs can provide valuable insights to inform your membership content and improve retention.
Simple is scalable. Starting small is much better than not starting at all! You can always add additional value as you go.

MemberSpace makes it easy to sell digital products and memberships. It all starts with a simple idea and the willingness to develop customer-centric solutions to challenges your audience is facing.

Membership Success Story: Birthing from Within

Paige Gurley — Mon, 12 Feb 2024 20:14:05 +0000

Membership type: Content library, Online course, Community, Events, Member directory, Digital downloads
Built with: Squarespace + MemberSpace
Established: 1998

Birthing from Within prepares parents for childbirth and assists new and experienced birth professionals with valuable educational resources via various digital products.

Birthing from Within is a vibrant membership designed exclusively for birthing professionals. Their extensive resource hub offers a range of educational materials, including a content library, online courses, a private community forum, events, a member directory, and more.

Get the details on Birthing from Within’s journey to success and uncover behind-the-scenes strategies that have helped them thrive!

As a member, birth professionals are listed in a member directory available to parents looking for an expert.

Meet the team

The Birthing from Within team includes multiple leaders and trainers. Before launching their online digital resources, they were focused on hosting in-person live courses and retreats.

Now, they work together to provide birth workers with skills and techniques to support growing families!

We offer various free "intro" workshops to give potential customers a taste of our style and philosophy.

Lauren Vallone, Birthing from Within

Membership Q & A

What is the pain point you solve for your customers?

We provide an alternative to mainstream approaches to perinatal support and birth worker education.

What were you doing before your membership business?

Offering in-person live courses and retreats.

What challenges did you have in the early stages of your business? How did you solve those challenges?

Creating standardized processes and procedures in a business whose customer base requires flexibility. We have had to craft much more detailed and thoughtful policies and find ways to communicate them clearly to our customers.

Were there any keys to success or big "a-ha!" moments that really elevated the growth of your business?

Realizing we could use memberships to offer our online courses on our own website rather than being forced to use a Learning Management System (LMS).

Membership Tip
Hosting digital products on your own website gives you complete control over your content — including the layout, design, member journey, and more!

Birthing from Within hosts various online courses directly on their website.

Here’s an inside look at one course with various modules. Customers can view the different courses to which they have access via the Member Menu.

Did you have a social media following or large email list before you started your membership? Which platform(s) was your audience on, and how did you initially grow your audience there?

Yes, Instagram. We’ve grown our audience by posting sharable content and having a distinct voice.

Membership Tip
Posting shareable, valuable content on social media can boost your business by word of mouth, while establishing a distinctive voice helps to set your brand apart from the crowd.

How do you market your membership and find new members?

We market via Instagram and other social media, as well as including a free year of membership with enrollment in some of our larger programs. We also offer various free “intro” workshops to give potential customers a taste of our style and philosophy.

Membership Tip
Free events can be an effective way to introduce new people to your business and start building trust with them. If they enjoy the event, it’s possible they’ll leave wanting more!

Do you spend any money on paid advertisements? If so, which platform(s) do you advertise on?

Yes. Instagram and Facebook have been useful channels for finding new members.

Have you done anything to focus on retention and reduce canceled members?

We are continuously adding member benefits and soliciting feedback.

Membership Tip
Adding additional benefits to your membership is a great way to continue adding value for your members over time.

What are some of your favorite online tools for running your business?

Trello, Canva, and Circle

Custom registration buttons on the website are linked to branded signup forms powered by MemberSpace.

What's your source of inspiration?

The book that began our company: Birthing from Within

If you could give your younger self any advice, what would it be?

Good enough and completed is better than perfect and unfinished.

What's next for your business?

More in-person events and parent resources.

Good enough and completed is better than perfect and unfinished.

Lauren Vallone, Birthing from Within

Membership Business Takeaways

Selling your digital products from your own website empowers you to take complete control of your content. Set up your customer journey in a way that best suits your audience, and design everything to showcase your unique brand!
Crafting content that encourages sharing can organically increase your business’s visibility. Developing a unique voice helps your brand stand out among the competition.
Hosting complimentary events can be an impactful way to acquaint new people with your business and begin establishing trust. Once they experience what you have to offer first-hand, there’s a chance they’ll be eager for more!
Adding additional perks to your membership shows your commitment to customer satisfaction and can be helpful for growing your pricing (and revenue!) over time.

MemberSpace makes it easy to sell digital products and memberships. It all starts with a simple idea and the willingness to develop customer-centric solutions to challenges your audience is facing.

Membership Success Story: Jenni Rawlings

Paige Gurley — Mon, 08 Jan 2024 21:37:25 +0000

Membership type: Content library, Online course, Community
Built with: Squarespace + MemberSpace
Established: 2016

Jenni Rawlings provides yoga training via science-based classes and continuing teacher education.

Meet Jenni Rawlings, a yoga instructor using MemberSpace to share her knowledge with others. Through her membership, she grants access to an extensive content library of virtual yoga classes as well as various online courses, all carefully curated with her proven movement techniques.

Curious to know the secrets behind her thriving membership business? We put together an exclusive interview with Jenni, diving into her journey and the keys to her success!

Membership includes a content library with 200+ on-demand yoga classes.

Meet the owner

Jenni Rawlings is a yoga teacher with a focus on anatomy, biomechanics, and movement science.

Before launching her online resources, Jenni was teaching in-person classes at local yoga studios. Now, she offers a vast library of on-demand classes as well as courses for ongoing learning.

One key to my success has been giving my yoga teaching a specialized identity.

Jenni Rawlings

Membership Q & A

What is the pain point you solve for your customers?

I provide movement science-based yoga classes as well as continuing education for yoga teachers about anatomy, biomechanics, strength science, pain science, and more.

What were you doing before your membership business?

I taught yoga in person at local yoga studios.

What challenges did you have in the early stages of your business? How did you solve those challenges?

I started creating online yoga classes back in 2016. In the beginning, I was selling each class individually, but I quickly realized that this approach required quite a bit of work and energy because I’d have to announce and promote every class as it was ready on a one-by-one basis. In order to address this challenge, I waited until I’d created about 20 total classes, and then I packaged them all together into a monthly membership library. This meant that I could simply promote my yoga class collection as a whole, which was much easier!

Were there any keys to success, or big "a-ha!" moments that really elevated the growth of your business?

One key to my success has been giving my yoga teaching a specialized identity. The yoga world is huge, and there is a sea of online yoga classes from which to choose! I knew that if my yoga teaching style had a specific focus or specialization, this would help me stand out from the crowd. Movement science underlies the whole way I approach yoga, the body, and movement, so that’s the “brand identity” I decided to emphasize.

Membership Tip
Establishing a unique brand identity is essential to stand out in your niche. Identify a distinctive aspect of your business and shine a spotlight on it!

Jenni uses MemberSpace to offer multiple membership tiers and power the signup process.

Did you have a social media following or large email list before you started your membership? Which platform(s) was your audience on, and how did you initially grow your audience there?

Yes. When I first started my yoga membership, the main platforms I developed were my blog and my business Facebook Page (Jenni Rawlings Yoga). I initially grew my audience in these places by writing and posting about unique and surprising topics that appealed to yoga practitioners who specifically had an interest in the human body and movement. (Since that time, I’ve grown my audience on several other platforms, but the blog and Facebook page were the first main platforms I found success on.)

How do you market your membership and find new members?

My approach is to offer a lot of free and educational yoga content that is useful for people through social media, my blog, and my email list. Throughout this content, I pepper in mentions of my yoga class library and my Continuing Education membership for yoga teachers. My hope is for this “slow and steady” approach to build my membership over time.

Membership Tip
Providing free valuable content builds trust with your audience and casually introduces them to your paid offerings.

Do you spend any money on paid advertisements?

Have you done anything to focus on retention and reduce canceled members?

A few years ago, I added a 7-day free trial to the beginning of my memberships. My hope is that this free trial period gives people a chance to feel out my membership offering and make sure it’s a good fit for them before they commit. This hopefully reduces the amount of cancelations I’d otherwise receive. I also enabled MemberSpace’s built-in cancelation options to offer an extended trial option and a discount coupon option for people who are about to cancel, and I’ve definitely had members take me up on these options!

Membership Tip
Presenting cancelation alternatives like extended trials or discount codes encourages customer retention, often saving those who plan to cancel.

What are some of your favorite online tools for running your business?

Google Sheets, Canva, Typeform, Tidio

Do you have a team helping with your membership business?

Nope, just me!

What's your source of inspiration?

I don’t have a single source of inspiration. I mostly do my best to learn and optimize my business through experience and trial and error.

Membership Tip
Feel free to explore new ideas and experiment with additional digital products; trial and error offers valuable feedback for growth. Remember, failure is actually an opportunity to improve your business!

If you could give your younger self any advice, what would it be?

Come up with creative ways to build my email list more quickly than I did in the very beginning. (For example, turn a blog post I’d already written into a PDF that I could use to tease a social media post and send to people for free through a simple email sign-up form. I do this quite a bit today and it’s been a great strategy. I just wish I had started doing it sooner!)

I don't have a single source of inspiration. I mostly do my best to learn and optimize my business through experience and trial and error.

Jenni Rawlings

What's next for your business?

I’ve done a lot of work on building my social media audience, but to maximize my reach and potential, I’d also like to put more attention on improving the SEO of my actual website. My hope is for Google to help with bringing leads to my offerings in addition to social media.

Membership Business Takeaways

Discover a distinctive element within your business to set yourself apart from others in your niche. Establishing a unique brand identity can help influence customers to choose you over competitors.
Providing valuable content to your audience at no cost helps to build trust in your brand and serves as a subtle introduction to your paid membership offerings.
To help discourage customers from canceling, try providing cancelation alternatives like an extended trial or discount code. When a customer goes to cancel, they’ll be presented with an alternate solution.
It’s okay to fail. In fact, it’s a natural part of growth. Experiment with new digital products or implement fresh ideas. Even if things don’t go as planned, you gain valuable lessons to shape your future business decisions.

MemberSpace makes it easy to sell digital products and memberships. It all starts with a simple idea and the willingness to develop customer-centric solutions to challenges your audience is facing.

Membership Success Story: SLP Stephen

Paige Gurley — Wed, 13 Dec 2023 15:27:40 +0000

Membership type: Content Library, Online Course, Digital Downloads
Built with: Squarespace + MemberSpace
Established: 2018

Stephen is a licensed speech-language pathologist helping people who stutter speak more easily.

Effective communication is key to creating meaningful connections with others. But communicating clearly doesn’t come naturally for everyone. That’s why SLP Stephen is dedicated to transforming the world of speech therapy, making it accessible and enjoyable for all.

Stephen, the creator of “Fluency School” and the “7-Day Stuttering Shift,” has developed digital products to help those who stutter speak with confidence!

Meet the owner

Stephen Groner is a licensed speech-language pathologist helping individuals who stutter enhance their fluency.

Before launching his online business, Stephen was busy working a 9-5 job as a speech-language pathologist for a large healthcare system. Now, he not only aids people who stutter, but also helps other professionals provide effective speech therapy with his provider resources.

I needed a way to "store" my stuttering help content and "get" it to customers... That's when I scoured Google and found MemberSpace, the perfect Squarespace plugin for memberships.

Stephen Groner, SLP Stephen

Membership Q & A

What is the pain point you solve for your customers?

I help people who stutter and those who love them to speak more easily.

What were you doing before your membership business?

I was working a 9-5 job as a speech-language pathologist for a large healthcare system.

What challenges did you have in the early stages of your business? How did you solve those challenges?

I needed a way to “store” my stuttering help content and “get” it to customers. I chose Squarespace for my website, but, at the time, they didn’t offer memberships. I tried a Google Drive folder and then a DropBox folder, but they couldn’t scale with my content. That’s when I scoured Google and found MemberSpace, the perfect Squarespace plugin for memberships.

Were there any keys to success, or big "a-ha!" moments that really elevated the growth of your business?

If I gave extreme value at first for free and then at an extremely fair price (if you were wanting more), people would line up out the door.

Membership Tip
Providing value for free helps to build trust with potential customers. Once they benefit from what you have to offer, they’ll be more likely to purchase your higher tier offerings!

Did you have a social media following or large email list before you started your membership? How did you initially grow your audience there?

Yes; I had 2,000 Instagram followers when I launched the first iteration of my stuttering help membership using Squarespace and Google Drive. When I switched over to MemberSpace, I had at least 10,000 followers. Every day, I posted extremely practical advice and tips that no one else was sharing.

Membership Tip
Consistency is key to growing a following on social media. Sharing clear and useful information for your target audience helps to build value and a positive reputation for your brand.

How do you market your membership and find new members?

Instagram, word of mouth, and Google search.

Do you spend any money on paid advertisements?

Have you done anything to focus on retention and reduce canceled members?

Thankfully, I charge only a one-time fee, so I don’t get canceled members.

What are some of your favorite online tools for running your business?

Squarespace and Canva

Do you have a team helping with your membership business?

Nope, just me!

What's your source of inspiration?

My own lived life experience as a person who stutters.

Membership Tip
Stephen pulled from his own life experiences as inspiration to help others. His membership business has turned his knowledge into income and impact!

If you could give your younger self any advice, what would it be?

There will be a lot you’ll need to say to help others, so don’t give up talking.

What's next for your business?

Live events and conferences!

There will be a lot you'll need to say to help others, so don't give up talking.

Stephen Groner, SLP Stephen

Membership Business Takeaways

Offering free introductory content is a great way to provide value and build trust with potential customers. When they know they’ll benefit from what you have to offer, they’ll be more likely to purchase one of your higher tier offerings.
To grow a social media following, be consistent sharing valuable content with your audience. Bonus points if you share information or perspectives that other accounts are not!
Pull from your own life experience as business inspiration. How can you turn your unique knowledge into a digital product, membership, or service?

MemberSpace makes it easy to sell digital products and memberships. For additional resources on building, marketing and scaling your business, check out MemberSpace University, our hub of step-by-step guides, educational videos, technical and strategy tips, and more.

Membership Success Story: Caveday

Paige Gurley — Mon, 20 Nov 2023 18:41:31 +0000

Membership type: Community
Built with: Squarespace + MemberSpace
Established: 2017

Caveday is a digital membership community helping workers boost their focus and productivity.

In today’s digital age, the way we work and connect has transformed dramatically. Remote work, once considered a niche concept, has now become a widespread reality.

Caveday, a digital membership community focused on helping remote workers maintain their focus and productivity, has developed an innovative way to support this shift.

Let’s take a look at where they started and how they’ve grown into a successful membership business!

Meet the co-founder

Jeremy Redleaf is one of the co-founders of Caveday. Before launching his membership business, Jeremy was busy running live events!

Now, he runs a successful community with the goal of helping workers focus via guided sessions, workshops, and accountability groups.

We don’t have any developers on our founding team, so we had to figure out how to connect third-party tools to create a valuable member experience. MemberSpace is where we started!

Jeremy Redleaf, Caveday

Membership Business Q & A

What is the pain point you solve for your customers?

We help workers focus at home with guided sessions, workshops, and accountability groups.

What were you doing before your membership business?

Running live events.

What challenges did you have in the early stages of your business? How did you solve those challenges?

We don’t have any developers on our founding team, so we had to figure out how to connect third-party tools to create a valuable member experience. MemberSpace is where we started!

Were there any keys to success, or big "a-ha!" moments that really elevated the growth of your business?

We had to adapt our product to a changing world and also try to speak to pain points that were causing people to cancel. We ultimately made our offering more flexible for all kinds of people in all parts of the world.

Did you have a social media following or large email list before you started your membership?

No.

Membership Tip
Caveday started without a social media following or large email list! You don’t need an established following to grow a thriving membership business.

How do you market your membership and find new members?

Word of mouth, press, and eventually ads.

Which platform(s) do you advertise on?

Facebook and Instagram.

Membership Tip
To spread the word about their membership and attract new members, Caveday uses word-of-mouth referrals, press, and paid ads on Facebook and Instagram.

Have you done anything to focus on retention and reduce canceled members?

So many things! We’re constantly trying to move the needle here. One of our biggest pain points is that you can’t arrive to our sessions late. We just launched a drop-in lounge to give our members somewhere to go between live sessions.

Membership Tip
Listen for any issues your customers might be facing and come up with solutions to keep them happy and receiving value from your membership!

What are some of your favorite online tools for running your business?

Brevo, Zapier, Notion, Usetiful.

Do you have a team helping with your membership business?

Yes, I have a team. We have three founders, a chief of staff, and 40 part-time instructors.

What's your source of inspiration?

Seth Godin, Oliver Burkeman, James Clear, Cal Newport, Gloria Mark

If you could give your younger self any advice, what would it be?

“It’s okay to disappoint customers.”

It's okay to disappoint customers.

Jeremy Redleaf, Caveday

What's next for your business?

We just launched our first custom dashboard using MemberSpace’s awesome new sub-domain function. We’re launching a premium tier as well as adding new session types.

Membership Business Takeaways

Starting and growing a thriving membership business doesn’t require a massive social following or a large email list. No matter where you are in your entrepreneurial journey, you can start monetizing your expertise today — no coding skills or developers required!
It’s okay to disappoint customers. Stay true to your product and the value or solution you offer, knowing it’s not always the best fit for everyone.
Listen to the reasons your customers cancel, and make adjustments as needed to best serve your ideal audience.

MemberSpace Success Story Archives -

Membership Success Story: Commercial Receivers Association

Meet the CEO

Membership Q & A

What is the pain point you solve for your customers?

What were you doing before your membership business?

What challenges did you have in the early stages of your business?

Were there any keys to success, or big "a-ha!" moments that really elevated the growth of your business?

Did you have a social media following or large email list before you started your membership?

How do you market your membership and find new members?

Do you spend any money on paid advertisements?

Have you done anything to focus on retention and reduce canceled members?

What are some of your favorite online tools for running your business?

Do you have a team helping with your membership business?

What's your source of inspiration?

If you could give your younger self any advice, what would it be?

What's next for your business?

Membership Business Takeaways

Need help getting started?

Membership Success Story: Boss Project

Meet the owner

Membership Q & A

What is the pain point you solve for your customers?

What were you doing before your membership business?

What challenges did you have in the early stages of your business? How did you solve those challenges?

Were there any keys to success, or big "a-ha!" moments that really elevated the growth of your business?

Did you have a social media following or large email list before you started your membership? Which platform(s) was your audience on, and how did you initially grow your audience there?

How do you market your membership and find new members?

Do you spend any money on paid advertisements? Which platform(s) do you advertise on, and how helpful is this in finding new members?

Have you done anything to focus on retention and reduce canceled members?

What are some of your favorite online tools for running your business?

Do you have a team helping with your membership business? What does your team help with? Are they full-time, or independent contractors?

What's your source of inspiration?

If you could give your younger self any advice, what would it be?

What's next for your business?

Membership Business Takeaways

Need help getting started?

Membership Success Story: Birthing from Within

Meet the team

Membership Q & A

What is the pain point you solve for your customers?

What were you doing before your membership business?

What challenges did you have in the early stages of your business? How did you solve those challenges?

Were there any keys to success or big "a-ha!" moments that really elevated the growth of your business?

Did you have a social media following or large email list before you started your membership? Which platform(s) was your audience on, and how did you initially grow your audience there?

How do you market your membership and find new members?

Do you spend any money on paid advertisements? If so, which platform(s) do you advertise on?

Have you done anything to focus on retention and reduce canceled members?

What are some of your favorite online tools for running your business?

What's your source of inspiration?

If you could give your younger self any advice, what would it be?

What's next for your business?

Membership Business Takeaways

Need help getting started?

Membership Success Story: Jenni Rawlings

Meet the owner

Membership Q & A

What is the pain point you solve for your customers?

What were you doing before your membership business?

What challenges did you have in the early stages of your business? How did you solve those challenges?

Were there any keys to success, or big "a-ha!" moments that really elevated the growth of your business?

Did you have a social media following or large email list before you started your membership? Which platform(s) was your audience on, and how did you initially grow your audience there?

How do you market your membership and find new members?

Do you spend any money on paid advertisements?

Have you done anything to focus on retention and reduce canceled members?

What are some of your favorite online tools for running your business?

Do you have a team helping with your membership business?

What's your source of inspiration?

If you could give your younger self any advice, what would it be?

What's next for your business?

Membership Business Takeaways

Need help getting started?

Membership Success Story: SLP Stephen

Meet the owner

Membership Q & A

What is the pain point you solve for your customers?

What were you doing before your membership business?

What challenges did you have in the early stages of your business? How did you solve those challenges?

Were there any keys to success, or big "a-ha!" moments that really elevated the growth of your business?

Did you have a social media following or large email list before you started your membership? How did you initially grow your audience there?